BETHANY
HODGE
Digital experience, UX + design.
I work on complicated digital experiences— especially the ones where content, technology, organizational needs and user needs have all gotten tangled together.
I figure out what problem actually needs to be solved, then design from there.
My work spans UX, information architecture, web design, content structure, design systems and creative direction. Most projects don't stay neatly inside one of those categories, which is probably why I like them.
I've spent years working inside a complex digital ecosystem where websites, editorial content, events, education, member experiences and brand all overlap. That has made me particularly interested in the connections between things—not just the individual page sitting in front of me.
A few useful details.
Association for Advancing Automation
I'm in Ann Arbor, Michigan. Left unsupervised, I will buy a 70-year-old object from a stranger, redesign a room around it, research its entire manufacturing history, decide the staircase is now the problem, and somehow end the day reading about consciousness.