DIFFERENT
PROBLEMS.
SAME WAY OF THINKING.
My work spans digital experience, UX, content, creative direction and systems thinking. The projects look different because the problems are different. The approach is usually the same: understand what is actually happening, create the right structure and make the experience stronger.
AUTOMATION NEWS CENTER
Years of articles, videos, podcasts and market intelligence existed across the site, but the content didn't function as a connected editorial experience.
A3 NEXTGEN
A concept exploration for what a more distinct, audience-first experience could look like for A3's emerging NextGen audience.
EVENT EXPERIENCE SYSTEM
A flexible framework for A3 events that creates consistency without forcing every conference to look or behave exactly the same.
OHIO AUTOMATION TRAINING
A new digital experience for a training program with eligibility rules, multiple partners, funding details and several course pathways.
A3 TRAINING EXPERIENCE
A fragmented collection of training programs became one connected learning hub—bringing certifications, live safety training, on-demand courses, webinars and events into a clearer system.
THE OUTPUT CHANGES.
THE JOB IS STILL TO
MAKE THINGS MAKE SENSE.
Sometimes that means restructuring information. Sometimes it means creating a reusable system. Sometimes it means challenging the original brief. The common thread is figuring out what the experience actually needs before deciding what it should look like.
BETHANY
HODGE
DIGITAL EXPERIENCE + DESIGN
UX, web design, information architecture,
design systems and creative direction.
Ann Arbor, Michigan.