AUTOMATION
NEWS CENTER
A3 had plenty of content.
The problem was finding any of it.
I redesigned the news experience around how people actually consume information—creating clearer hierarchy, stronger editorial pathways and one home for news, video, podcasts, member updates and market intelligence.
The content had outgrown the experience.
A3 publishes industry news, technical reporting, videos, podcasts, market intelligence and member updates across the automation ecosystem.
But the existing Automation News page behaved more like a repository than an editorial destination. Important content existed, but visitors had to work too hard to understand what was new, what mattered and where to go next.
From content repository
to editorial experience.
The challenge wasn't content creation. It was content architecture.
Everything competed equally.
Without a strong editorial hierarchy, visitors had little guidance about what deserved their attention first.
Formats felt disconnected.
Articles, video, podcasts and market intelligence existed as separate experiences rather than parts of one content ecosystem.
Discovery depended on effort.
Users had to already know what they were looking for rather than being naturally led toward related content.
The experience didn't feel editorial.
The presentation didn't communicate the depth or authority of the content being produced.
Don't make people browse a database.
Help them discover a story.
Structure first.
Then design the experience around it.
Hierarchy tells people where to begin.
One lead story creates a clear starting point. Supporting stories stay visible without competing with it, while category and timing information add context without becoming the focus.
Discovery shouldn't stop after the first story.
Reusable editorial modules create natural entry points into current coverage without turning the experience back into an undifferentiated feed.
Connected doesn't have to mean identical.
Designed to collapse.
Not just shrink.
When horizontal relationships disappear, the hierarchy has to become a deliberate sequence. The content still needs to tell people what matters first, what comes next and how different formats relate to one another.
